PATRIZIA DONI

I put all my passion into the projects I work on

After 17 years leading 360° global marketing campaigns and strategy for high end luxury brands, I have deep expertise in strategy, launch management and hands on implementation.

My Ph.D. in Business Administration with a strong focus in strategic marketing, combined with roles like guest professor at the University of Zurich, sharpened my ability to blend academic rigor with real-world results.

Now, it’s time to channel that into helping renown brands and ambitious startups build unbreakable market positions.

WHY ME

What sets me apart from typical consultants? I am hands-on from boardroom to boutique, bridging global vision with local heart.
My Ph.D. in strategic marketing ensures number-driven decisions – actionable KPIs, forecasts, ROI you can measure.
It’s empathetic partnership: understanding your pressures, celebrating your wins.
Ready to scale together with heart and precision?

COMMITMENT

I'm in it with you, shoulder-to-shoulder through every phase, adapting and delivering from global roadmap to local rollout with dedication, enthusiasm and human touch. Your success is my goal.

EXCELLENCE

Every detail matters – crafting every touchpoint with precision, turning visions into realities that leave lasting impressions.

UNIQUENESS

Strategies tailored just for you, adapted to the rhythm, realities and culture of your brand. Every client is unique. My approach to your challenges will be too.

INNOVATION

A keyword for every company’s success. New, fresh, bold paths forward, fueled by insights and data, daring yet practical, smart and scaleable.

SERVICES

MARKETING THAT SCALES GLOBALLY WITH
HEART
PRECISION AND
MEASURABLE RESULTS,
TAILORED FOR YOUR GROWTH

Transforming marketing strategies into revenue growth.

I AM THE EXTRA PAIR OF HANDS YOU NEED FOR YOUR NEXT PROJECT

Build data driven plans that align brand vision with market realities

  • Competitor analysis and positioning
  • Multi channel roadmaps and multi-year vision
  • Forecasting with realistic KPIs

Execute your strategy seamlessly with heads on guidance – from global to local.

  • Adaptation to regional realities
  • Implementation packages, testing and optimization
  • Project management coaching from real life leadership and university teaching

Lead flawless product/service roll out

  • Campaign creation
  • Customer journey definition
  • Timeline definition
  • Stakeholder management for smooth delivery

Need to outsource a marketing project you don’t have time to manage?

  • End to end ownership of your strategic marketing projects, from brief to flawless delivery
  • Clear structures, realistic timing and risk management to keep teams aligned and projects on track
  • Hands–on coordination with internal and external stakeholders so you can focus on your core priorities
  • Practical project management coaching, combining real-life leadership and university teaching experience

Strategic concept, messaging and visitor journey to turn your fair presence into measurable business results

  • Full planning and coordination for international trade fairs, roadshow and pop ups including agencies and suppliers
  • On-site leadership to ensure on-time set up, consistent brand execution and smooth collaboration with all partners
  • Post-event review with clear KPIs and ROI focus

PROCESS

DISCOVERY

Free 45-minute call to understand your needs and ensure mutual fit.

PROPOSAL AND ALIGNMENT

Clear quote outlining time, resources and success criteria for your project.

KICK OFF MEETING

Deep dive into goals, priorities, timeline and deliverables (online or in person); includes roadmap document.

PROGRESS CHECKS

Regular milestone-based reviews to keep the project on track. Agility is key when priorities shift.

DELIVERY AND HANDOVER

Final deliverables with clear documentation.

POST PROJECT REVIEW

KPI evaluation, learnings and feedback to measure ROI and identify future opportunities.

EXPERIENCE

UZH lecturer

OMS Senior Consultant

Member 2nd Editorial Board of the Journal of Dermatologic Science and Cosmetic Technology

LA PRAIRIE – GLOBAL GROUP BRAND MANAGER

  • Led 360° multichannel campaigns
  • Strategic planning and management of gift sets
  • New Brand Identity implementation
  • Pricing and gross margin  management including business impact
  • Gift with purchase strategy and creation of memorable gifts and experiences for ultra high net worth individuals
  • Budget and forecasts management
  • Go to market function to ensure marketing campaigns are properly executed in line with local relevance and peculiarities
  • Installed and developed new Trade Marketing division

IWC SCHAFFHAUSEN – HEAD OF TRADE MARKETING

  • Defined and delivered global marketing and launch calendar
  • Managed and orchestrated Watches and Wonders
  • Led strategy and implementation of trade fairs, exhibitions and pop ups world-wide
  • Visual Merchandising direction, from seasonal windows to in-store material, ensuring high levels of excellence in execution
  • Gift with purchase development to create engaging and meaningful gifts for high-end clients
  • Development of all marketing related printed material, from publications to catalogues and client cards

D.SWAROVSKI & CO. – VISUAL MERCHANDISING MANAGER

  • Led regional and global VM strategy rollouts across all point of sales globally
  • Managed creative collaboration with architecture and design partners
  • Developed Virtual Store software to ensure VM guidelines communication and implementation consistency

LA PRAIRIE – INTERNATIONAL MERCHANDISING MANAGER

  • Managed international merchandising, product launches and campaign execution
  • Collateral development and all product related marketing materials
  • Events organization

EDUCATION

Ph.D. Business Administration

  • Dissertation title: Marketing Strategy for non-prescriptions drugs: effects of store and retail personnel

REFERENCES

  • Reflecting on my experience at EABM, I can confidently say that your guest lecture was one of the highlights of my academic journey. I truly believe that students benefit immensely from learning with professionals like you, who bring practical insights and industry expertise into the classroom. Your passion for the subject, interactive teaching style and openness to students questions created an inspiring and motivating environment. Thank you once again for your dedication and for making such a positive difference in my learning experience.

  • I am truly grateful to have taken Dr. Patrizia Doni’s Project Management course. She is an exceptional professor who teaches not only with deep expertise, but also with genuine passion and patience. She consistently offered creative perspectives and encouraged us to think beyond standard frameworks. Her gentle sense of humour and warm teaching style made every class inspiring and enjoyable. I feel incredibly fortunate to have learned from her.

  • Dr. Doni class helped me structure my business’ thinking with practical frameworks and tools to define roles, clarify accountability and build more disciplined planning and execution rhythm.

  • Patrizia is a committed, outgoing marketing professional with extensive experience in the luxury goods industry, expert at delivering high impact trade marketing strategies and tools, while benefiting from a vast network of providers throughout Europe and Switzerland in particular. What makes her a good asset is her ability to analyse data and turn numbers into concrete actions. She approaches every task with a ‘can do’ attitude, she is resilient and always willing to take on new challenges motivating those around her with her friendly and outgoing personality

  • The dedication and passion she invests in her work yield results that exceed our targets, demonstrating her capability to go above standard requirements. Her deliverables often introduce innovative approaches that drive the projects to new and creative solutions.

    La Prairie
    VP Marketing
  • Patrizia Doni shows initiative and works with enthusiasm and commitment. She takes an open approach and is prepared to explore new paths. She is a flexible and resilient employee, authentic and sets a good example of what she expects from others. She is very outgoing and open and with her good negotiation skills, she is capable of developing suitable solutions that are acceptable to all parties. She is a valuable employee who displays commendable devotion to her duties and feels committed

  • Patrizia Doni demonstrated outstanding expertise and management know-how, combined with above-average experience in her area of responsibility. She showed initiative, providing strong impetus and is totally committed to her area of responsibility. She reached decisions based on through knowledge of the subject in question, manifesting sensitivity to business and cross functional aspects. With her very good flair for organization and planning, she managed challenging assignments with success.

CONTACTS

Book free conversation
e-mail 
Phone
Whatsapp
LinkedIn
Portfolio